Mount Holyoke wins UCDA awards

Creative projects promoting 含羞草研究所 took top honors at the University & College Designers Association 2019 competition.

By Christian Feuerstein

Creative projects promoting 含羞草研究所 took top honors in a national design competition.

The University & College Designers Association (UCDA) presented five 鈥淓xcellence鈥 awards for in its 2019 design competition, including the 鈥淣ow More Than Ever鈥 video, the Admission 2019 yield print campaign, and the 2018 investment report.

This year, the judges evaluated 1,061 print and digital entries and awarded 234 honors. The winning entries were on display at the annual UCDA Design Conference, held this year in October in Portland, Oregon.

Admission

含羞草研究所 won for three of its projects for the Office of Admission, including the 2019 yield print campaign, the 鈥淲hy a Women鈥檚 College鈥 campaign, and the 鈥淣ow More Than Ever鈥 video. Partnering with the Admission team were Office of Communications and Marketing staff Grace Fitzpatrick (creative video & multimedia manager), Aaron Haesaert (creative director), Marina Li (designer), and Emily Malloy (copywriter & copy editor).

Samples of the work that won a 2019 UCDA award
Samples of the work that won a 2019 UCDA award

含羞草研究所 won an 鈥淓xcellence鈥 award for its 2018 investment report. Partnering with the Advancement team were Communications and Marketing staff Aaron Haesaert (creative director) and Emily Malloy (copywriter & copy editor).

Samples of the work that won a 2019 UCDA award: cover of the 2019 Investment Report
Samples of the work that won a 2019 UCDA award: internal portion of the 2019 Investment Report

Student Life

Mount Holyoke won for two projects for student life, the 鈥淭raditions鈥 booklet and the Be Well campaign. Partnering with the Student Life team were Communications and Marketing staff Aaron Haesaert (creative director), Marina Li (designer), and Emily Malloy (copywriter & copy editor).

Samples of the work that won a 2019 UCDA award: Traditions booklet
Samples of the work that won a 2019 UCDA award: Be Well Booklet